Framing the Modernist Buyer's next Digital Showroom.
Overview
Background
Freelance
Duration
Background
Role
Background
La Campagna di San Francesco, opened in spring 2024, is an agriturismo just minutes from Assisi, one of Italy's top destinations. I designed its visual identity in two phases. First, I created the logo, on-site signage, and brand identity assets, including office stationery, staff uniforms, and informative audiovisual material for all guests.
Then, I developed the digital part, which included a responsive website, an improved SEO strategy, and the setup of key online platforms before launch (Google My Business, Booking.com, and Airbnb). After launch, the website saw steady traffic growth, supported by an optimized social and platform strategy.
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